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This is why your PR team and legal team need to communicate
Who would think it’s a good idea to piss off thousands of very vocal, tech-savvy individuals a few days before your movie is released? I don’t think this has much to do with not understanding Social Media or the internet or whatever you want to call it. This is just plain stupid. There seems to be a major communication breakdown, and the whole situation is making Marvel look silly.
Update: AMC gets it; Marvel still doesn’t.
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