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Mazy Kazerooni

Be Social

By - Maria George

Email Marketing – A Targeted, Timely Tactic

When it comes to getting marketing messages directly in front of a targeted audience, there may not be a better choice than email marketing. This gives you control over who sees your message, when they see it, what the message is, and in the right circumstances, it can be very cost-effective. Get to know more about email marketing firms via www.profusionwebsolutions.com/services/email-marketing/.

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Email marketers have three options about who will receive their message. They can choose to send an email to an existing customer database, or they can buy a new prospect list, or they can use a combination of both. This list can be sold by third-party database sellers, or by companies that specialize in email marketing solutions.

When purchasing this list, you can choose from a variety of demographic characteristics, including age, gender, marital status, average household income, geographical location, whether they have a home or not, whether they have children or not, and many more.

If you don't have an existing customer database, you need to start building one. This is a strong asset in maintaining this valued constituency and is relatively easy to do. Whatever method you choose, you must make sure to tell your customers explicitly how you will use their email address. There is no faster way to turn off customers than to abuse their email address rights.

With each type of email distribution list, you can customize the message that you send. For example, you might want to send special offers that are more aggressive to potential new customers than old customers, because you already have their business.